Content, Publications and Marketing Problem Solver

JENNIFER SCROGGINS
jennifer.scroggins@ymail.com
(513) 617-0237

  • Writing and editing                              • Content marketing                            • Publication production 
  • Dynamic leadership                            • Public relations                                  • Project management

PROFESSIONAL PROFILE
  • Visionary strategist who relates projects and products to big-picture goals, then brings together the right resources to make things happen
  • Collaborative problem solver who integrates brand to drive decision-making, enhance culture and build team buy-in
  • Experienced change agent who successfully transforms organizations from static business models to market leaders that reach customers through digital, social and mobile media
  • High-energy creative who crafts meaningful messages that engage both internal and external audiences

EXPERIENCE
KiCam Projects, Georgetown, Ohio                                                                            February 2016-present
Multimedia projects company dedicated to changing the world one great story at a time by bringing to life true stories of survival and recovery --from illness, addiction, tragedy or other challenges--to inspire and empower audiences.

Executive Vice President     
Primary responsibilities
  • Lead editorial, marketing, publicity, distribution and sales efforts for a family-owned, independent publishing company
  • Acquire, edit and proof six to 10 books annually
  • Develop authors and coach them through the publishing and marketing processes
  • Coordinate and execute publicity, social media, e-mail and direct mail marketing for all KiCam titles
  • Strategize and deploy marketing campaigns for our associated business, Adams Recovery Center
  • Serve on the board of our nonprofit foundation, Kilee Gives Back

Independent Consultant, Greater Cincinnati area                                                        2013-present
Offer brand consulting, content creation and public relations services to clients ranging from solopreneurs and nonprofits to large B2B enterprises. 

Primary responsibilities
  • Partnering with clients to develop or refine a brand voice and carry it consistently through their communications
  • Crafting brand-enhancing messaging as the foundation for successful, multifaceted marketing initiatives
  • Developing and implementing targeted public relations campaigns, drawing upon my knowledge of the media industry and exceptional writing and editing skills
  • Empowering authors to navigate the publishing process by providing consulting and editorial support


EMI Network, Cincinnati, Ohio                                                                                    September 2014-February 2016
Content marketing firm with more than 30 years of helping brands build their reputations through strategic media partnerships.

Vice President of Content Strategy     
Primary responsibilities
  • Helped determine strategic corporate direction as part of four-person leadership team
  • Devised and executed B2B content strategy and marketing initiatives, including inbound and email campaigns
  • Developed additional revenue lines with existing partners, with an emphasis on sponsored content 
  • Managed content creation for all client projects and provided editorial support for the Chicago Cubs’ Vine Line magazine


Paycor, Norwood, Ohio                                                                                               January-August 2014
Rapidly growing HR and payroll technology company with annual revenue exceeding $100 million.

Senior Manager, Content      
Primary responsibilities
  • Devise and execute content strategy for digital and print marketing initiatives to spark lead generation and meet aggressive sales goals
  • Manage marketing programs for Strategic Industries sales group, comprising franchise, non-profit and diocesan verticals 
  • Partner with sales executives to grow alliance relationships with brokers, bankers and CPAs
  • Develop internal sales-enablement materials to support and drive adoption of marketing campaigns
  • Create original content, including thought leadership articles, collateral, whitepapers and client communication

Major accomplishments
  • Presented comprehensive strategic content plan within first four months on the job
  • Ran successful direct mail campaign to franchise holders that generated a $34,000 deal
  • Built and launched company’s first automated e-mail nurture campaign for prospects
  • Implemented first brand-specific e-mail nurture campaign for franchise business development


Franciscan Media, Cincinnati, Ohio                                                                              2010-2013
Catholic publisher that produces trade books; a consumer magazine; radio programming, audiobooks, video and apps for individuals, churches, bookstores and distributors such as Amazon.com.

Division Director, Content Creation & Services     
Primary responsibilities
  • Determine and implement corporate strategy as member of seven-person senior management team
  • Provide strategic direction for Franciscan Media’s products to transition the company from a stagnating business model to a digitally focused, market-driven organization 
  • Manage Franciscan Media’s largest division—comprising the Digital, Media Production, Periodicals, Books and Design departments—with a budget of more than $2 million

Major accomplishments
  • Prioritized entry into the e-book market in 2010 to yield more than 200 saleable titles over four platforms in less than three years, accounting for 8% of total book sales
  • Developed special-issue newsletters, which have generated more than $113,000 in new sales 
  • Reorganized periodicals department in first six months on the job, leading to St. Anthony Messenger magazine winning the national general excellence award in 2011 and 2012
  • Conceived and launched an exclusively digital magazine that met the goal of targeting a younger demographic 
  • Directed the development and launch of a streaming-video subscription service that is the first of its kind in the Catholic marketplace; first-year sales exceeded budgeted projections
  • Expanded digital product offerings to include apps, promotional video and live web events that emphasize multi-media capacity to customers, prospective and current content partners, as well as competitors
  • Revitalized division culture to be more collaborative, creative and customer-focused


Enquirer Media, Cincinnati, Ohio                                                                                 1999-2010
Southwestern Ohio’s top multimedia news outlet, including brands such as The Cincinnati Enquirer daily newspaper, Cincinnati.Com and the Community Press family of newspapers.

Deputy Sports Editor                                                 
Primary responsibilities
  • Directed both the daily development and production of online and print sports coverage, as well as long-term projects, special promotions and events, and major web and social media initiatives
  • Led the fast-paced Sports department to be innovative, creative and flexible to reflect readers’ changing needs while maintaining the tradition of high standards and top-quality enterprise journalism
  • Supervised 18 editors and reporters and a team of freelancers

Major accomplishments
  • Won Associated Press Sports Editors “Best Special Section,” 2006 (papers 100,000-250,000 circulation), national Top 10 award as editor of “NFL: No Fun League?”
  • Won four Associated Press Sports Editors national honors from 2004-10 (daily and Sunday sections)
  • Re-envisioned and managed the high school sports home page at Cincinnati.Com, resulting in doubled traffic – approximately 1 million views during football season. New format emphasized blog and Twitter feeds to create a steady stream of news updates, despite fewer staff-produced stories.
  • Pitched and designed a new football-recruiting theme page for Cincinnati.Com, working closely with Digital, Multimedia and Advertising groups. The page drew 200,000 views on national signing day alone.

EDUCATION
Northwestern University, Evanston, IL
Bachelor of Science, Journalism, Cum Laude
  • Academic concentrations: Spanish and history