Content, Publications and Marketing Problem Solver
JENNIFER SCROGGINS
jennifer.scroggins@ymail.com
(513) 617-0237
PROFESSIONAL PROFILE
EXPERIENCE
Blue Crane Communications July 2019-present
Boutique copywriting firm devoted to crafting powerful fund-raising and donor-relations content for nonprofits and mission-driven organizations.
Co-President/Director of Client Services
KiCam Projects February 2016-present
Multimedia projects company dedicated to changing the world one great story at a time by bringing to life true stories of survival and recovery to inspire and empower audiences.
Executive Vice President
Independent Consultant 2013-present
Offer brand consulting, content creation and public relations services to clients ranging from solopreneurs and nonprofits to large B2B enterprises.
EMI Network September 2014-February 2016
Content marketing firm with more than 30 years of helping brands build their reputations through strategic media partnerships.
Vice President of Content Strategy
Paycor January-August 2014
Rapidly growing HR and payroll technology company with annual revenue exceeding $100 million.
Senior Manager, Content
Franciscan Media 2010-2013
Catholic publisher that produces trade books; a consumer magazine; radio programming, audiobooks, video and apps for individuals, churches, bookstores and distributors such as Amazon.com.
Division Director, Content Creation & Services
Enquirer Media 1999-2010
Southwestern Ohio’s top multimedia news outlet, including brands such as The Cincinnati Enquirer daily newspaper, Cincinnati.Com and the Community Press family of newspapers.
Deputy Sports Editor
EDUCATION
Northwestern University, Evanston, IL
Bachelor of Science, Journalism, Cum Laude
jennifer.scroggins@ymail.com
(513) 617-0237
- Writing and editing • Content marketing • Publication production
- Dynamic leadership • Public relations • Project management
PROFESSIONAL PROFILE
- Visionary strategist who relates projects and products to big-picture goals, then brings together the right resources to make things happen
- Collaborative problem solver who integrates brand to drive decision-making, enhance culture and build team buy-in
- Experienced change agent who successfully transforms organizations from static business models to market leaders that reach customers through digital, social and mobile media
- High-energy creative who crafts meaningful messages that engage both internal and external audiences
EXPERIENCE
Blue Crane Communications July 2019-present
Boutique copywriting firm devoted to crafting powerful fund-raising and donor-relations content for nonprofits and mission-driven organizations.
Co-President/Director of Client Services
- Create compelling direct mail and e-appeals that drive donations to nonprofits
- Partner with nonprofits and their agencies to improve campaign efficacy through donorcentricity, audience differentiation and emotion-driven storytelling
- Support nonprofits in their efforts to grow their brand not only through fund-raising, but via ongoing donor communications, nurture campaigns, custom publishing and more
KiCam Projects February 2016-present
Multimedia projects company dedicated to changing the world one great story at a time by bringing to life true stories of survival and recovery to inspire and empower audiences.
Executive Vice President
- Lead editorial, marketing, publicity, distribution and sales efforts for a family-owned, independent publishing company
- Acquire and edit trade and children's books
- Develop authors and coach them through the publishing and marketing processes
- Coordinate and execute publicity, social media, e-mail and direct mail marketing for all KiCam titles
- Strategize and deploy marketing campaigns for our associated business, Adams Recovery Center
- Serve on the board of our affiliated nonprofit foundation, Kilee Gives Back
Independent Consultant 2013-present
Offer brand consulting, content creation and public relations services to clients ranging from solopreneurs and nonprofits to large B2B enterprises.
- Partner with clients to develop or refine a brand voice and carry it consistently through their communications
- Craft brand-enhancing messaging as the foundation for successful, multifaceted marketing initiatives
- Develop and implement targeted public relations campaigns, drawing upon my knowledge of the media industry and exceptional writing and editing skills
- Empower authors to navigate the publishing process by providing consulting and editorial support
EMI Network September 2014-February 2016
Content marketing firm with more than 30 years of helping brands build their reputations through strategic media partnerships.
Vice President of Content Strategy
- Helped determine strategic corporate direction as part of four-person leadership team
- Devised and executed B2B content strategy and marketing initiatives, including inbound and email campaigns
- Developed additional revenue lines with existing partners, with an emphasis on sponsored content
- Managed content creation for all client projects and provided editorial support for the Chicago Cubs’ Vine Line magazine
Paycor January-August 2014
Rapidly growing HR and payroll technology company with annual revenue exceeding $100 million.
Senior Manager, Content
- Devised and executed content strategy for digital and print marketing initiatives to spark lead generation and meet aggressive sales goals
- Managed marketing programs for Strategic Industries sales group, comprising franchise, nonprofit and diocesan verticals
- Partnered with sales executives to grow alliance relationships with brokers, bankers and CPAs
- Developed internal sales-enablement materials to support and drive adoption of marketing campaigns
- Create original content, including thought leadership articles, collateral, whitepapers and client communication
- Built and launched company’s first automated e-mail nurture campaign for prospects
Franciscan Media 2010-2013
Catholic publisher that produces trade books; a consumer magazine; radio programming, audiobooks, video and apps for individuals, churches, bookstores and distributors such as Amazon.com.
Division Director, Content Creation & Services
- Determined and implemented corporate strategy as member of seven-person senior management team
- Managed Franciscan Media’s largest division—comprising the Digital, Media Production, Periodicals, Books and Design departments—with a budget of more than $2 million
- Prioritized entry into the e-book market in 2010 to yield more than 200 saleable titles over four platforms in less than three years, accounting for 8% of total book sales
- Directed the development and launch of a streaming-video subscription service that was the first of its kind in the Catholic marketplace; first-year sales exceeded budgeted projections
- Expanded digital product offerings to include apps, promotional video and live web events that emphasize multimedia capacity to customers, prospective and current content partners, as well as competitors
Enquirer Media 1999-2010
Southwestern Ohio’s top multimedia news outlet, including brands such as The Cincinnati Enquirer daily newspaper, Cincinnati.Com and the Community Press family of newspapers.
Deputy Sports Editor
- Directed both the daily development and production of online and print sports coverage, as well as long-term projects, special promotions and events, and major web and social media initiatives
- Supervised 18 editors and reporters and a team of freelancers
- Won Associated Press Sports Editors “Best Special Section,” 2006 (papers 100,000-250,000 circulation), national Top 10 award as editor of “NFL: No Fun League?”
- Won four Associated Press Sports Editors national honors from 2004-10 (daily and Sunday sections)
EDUCATION
Northwestern University, Evanston, IL
Bachelor of Science, Journalism, Cum Laude
- Academic concentrations: Spanish and history
